Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Digital marketing services are professional services designed to help you to promote or grow your business online.

Consumers spend most of their time online in one form or another. Customers are browsing, shopping online, connecting and sharing on socials so finding someone that is completely removed from Internet services is rare.

Customers are more inclined to purchase a product they have extensively researched online. So digital marketing services allow you to connect directly with potential customers. Speak to any small business owner, even medium and larger businesses and they will tell you it’s not without commitment.

Partnering with a reliable digital marketing agency will not only free up your precious time and reduce payroll expenses it will more importantly grow your online traffic and digital footprint.

Digital marketing services can be broken down into different types. They include:

Content Marketing

Content marketing is an effective digital marketing channel that helps customers searching for informative content online. The main aim of content marketing campaign should be to generate brand awareness. Great content will also allow you to boost lead generation and traffic online and instore.

Content marketing can be further broken down to the following channels:

• E-Books are a great way for you to educate current and potential customers on different topics relevant to your industry. Long form content is great for collecting contract information from your audience.
• Posting informative blogs will establish you as a thought leader in your industry, local community or product specialty.
• Pictures talk, with more and more consumers wanting information often and fast they may not take the time to read all of your content. So info graphics are perfect for delivering quality information using imagery
• If pictures talk a thousands words then video content tells a million allowing you to emotional connect with your audience.

Pay Per Click Advertising (PPC)

PPC is an effective form of digital marketing services. You’re in control, you pay a publisher every time your advertisement is clicked. There are no hidden costs with PPC and in most cases you control how much you want to pay but be warned it can adversely impact the end result. The most popular PPC services are Google Ads using text, images and or Youtube video, paid advertising on Facebook & Instagram, Paid advertising on Twitter.

Social Media Management

Facebook, Instagram, Twitter, Youtube are the best social media platforms to market your brand. Digital marketing specialists at Hunter Media can help you leverage social media platforms to boost traffic and enquiries for your online or shop front business. Advertising your services on different platforms will allow you to quickly generate quality leads for your business. Other popular services that fall within social media management include; Social media marketing, Facebook advertising, Instagram advertising

Email Marketing

Email is still as effective, if not better than it was a few years ago. It is the perfect promotional tool for your business. Email marketing keep current and new customers up to date on events, new products and what’s going on in your business. Email marketing allows you to include photography to showcase features and you can also include a video to help showcase your products and services with tailored messages to suit individual tastes.

Search Engine Optimisation (SEO)

SEO is the art of optimising your website so search engines like Google and Bing can help expose your business to people seeking services. Your website will rank high on the SERPs (search engine result pages) anytime a person searches for products in your catalogue. SEO is effective, but takes time and skill and improves over time as you learn and apply those learning to your website. Don’t go it alone, partner with an SEO Agency in Sydney that offers high-quality digital marketing services.

Web Design And Development

Your website is the face of your business online. It needs to reflect your businesses look and feel, be functional and offer users a unique and memorable experience and easy to navigate. This can achieve through web design and development services. At Hunter Media, we have experienced local designers, web developers and digital marketing specialists that work with you to deliver a quality website.

Investing in digital marketing services and partnering with a digital marketing specialists to manage everything related to your campaign leverages other peoples expertise, saving you time and money.

Partnering with an experienced digital marketing company helps you set up for success with additional benefits such as:

Compete with Larger Companies

Before digital marketing services were a thing, large organisations had an unfair advantage when it came to marketing. Traditional advertising was too expensive and out of reach of many small businesses. This made it difficult to effectively penetrate the market with a marketing campaign.

Digital marketing has made this a thing of the past. Channels like content marketing and SEO show your audience that your brand is trustworthy. You can establish yourself as an authority in your industry or community through the content you share. This will increase customer loyalty and conversion rates.

Targeted Marketing

Targeting your ideal audience using traditional advertising mediums can be risky and highly unpredictable. Measuring it’s impact is problematic, unless you have deep pockets and several layers to your marketing strategy that help connect the sources.

Digital marketing specialists more efficiently identify your ideal customer and can bring them into your marketing funnel using various digital marketing channels. Customised content will allow you to generate better leads for your business and each platform will have a different style of effective content.

Monitor and Track Performance

Another advantage digital marketing services have over traditional ones is analytics. Experts from a great Digital Marketing Agency can track and monitor your campaign in real-time. The information we learn is used to refine a campaign and in most cases these refinements can be actioned swiftly.

Partnering with an experienced SEO agency adds an edge to your marketing campaign and data analysis. They will help you make more informed business decisions after analysing and interpreting the data from your marketing campaign.

Competition

You know that your competitors are already using one or more of these services. You won’t be able to compete effectively unless you invest in high-quality digital marketing solutions including professional photography and video content so you have a rich library of content to draw upon.

The best time to action is ASAP as your competitors already have and you want to grow your own clientele and market share. Making use of top digital marketing specialist will only help you get there faster.

Investing in digital marketing services is the fastest and most effective way to grow your business online and achieve your other marketing goals. Hunter Media will help your business grow. Contact us for more info.

Any experienced digital marketing company will generally have these key tools:

Google Adwords

Google Adwords is a must-have tool for any digital marketer. You can use it to get your products advertised on the largest search engine in the world. Using a a pay-per-click model has Google Adwords to become one of the top tools for digital marketing.

The tool also comes with Google Keyword Planner, which is used to do research keywords for campaigns.

Google Analytics

Google Analytics is the industry standard for website analytics. Using Google Analytics allows you to track and monitor a variety of aspects on your website.

Google Analytics can show you who’s visiting, when and how long they stay on various pages in your website.

Understanding the different services offered by a full-service digital marketing company can help you make informed decisions on what is best for your business. Services can include:

Search Engine Optimisation (SEO)

Search engine optimisation should be critical in any digital marketing strategy around your website. Customers use search engines to find businesses and products. Look at Facebook’s evolution and people use it to Search from products, services, groups and more than just connect with friends and share stuff. No SEO, No customers landing on your website. SEO will optimise your website to rank high on the key SERPs.

Social Media Marketing

Social media marketing is an effective digital marketing channel simply because most people spend their time on social media each day, with a daily average of 2.5 hours per day. A sound social media marketing campaign is not as easy as clicking boost. You need to dig into the social platform to define your audience and the platforms key strengths you can leverage. Digital marketing specialists will help you create unique content that will resonate with your audience on different social media platforms.

Retargeting Services

Do people visit your website but data shows they leave without making a purchase? Re-targeting services help you reach that potential customer with your retargeting ads. Using a digital marketing agency can help you attract potential customers back to your website.

Content Creation

We’re all consumers of something, when you browse do you prefer a whole bunch of text? Most people don’t so blending relevant text with images and video’s as part of your content marketing will help you better sell your products benefits and features. Content marketing allows you to promote the products and services in a more informative way.

Web Design And Development

This service has two critical components. The design should be appealing and fit moderns standards, so don’t design and forget as consumers will get bored. Then the development is the other critical component to ensure a good customer experience. Most digital marketing agencies have web developers, designers and content writers that work alongside you in building a website that delivers a great user experience.

Pay Per Click Services

PPC is an advertising technique where you pay a publisher to promote your Ad on their platform. PPC is more often used to drive traffic, leads and increase sales to offers and promotions on your dedicated landing pages.

We offer all these services at Hunter Media. Contact us to learn more or get a free quote.